Cookie Policy
Plain-English Summary: Our website uses cookies (small text files stored on your device) to make the site work, measure page visits and site performance, measure selected conversion events, and show relevant ads. You can disable our custom ad and conversion event tracking for this browser from our Ad Tracking Opt-Out page. Basic page-visit measurement and the core cookies needed for the site to function may still operate. You can also control or delete cookies through your browser settings. Questions? Email [email protected].
1. What Are Cookies?
Cookies are small text files that are placed on your computer, phone, or other device when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website owners.
Cookies are not viruses or malware. They cannot execute programs or install software on your device. A cookie can only be read by the website that created it.
In addition to cookies, we may also use similar tracking technologies such as:
- Web Beacons / Pixels: Invisible 1x1 images embedded in web pages or emails that signal when content is loaded or an email is opened.
- Local Storage: Similar to cookies but stored directly in your browser and not sent with every HTTP request.
- Session Storage: Temporary storage that is cleared when you close your browser tab.
- Fingerprinting: We do not use device fingerprinting.
2. Types of Cookies We Use
Essential Cookies
Always ActiveThese cookies are strictly necessary for the website to function. They cannot be switched off. They are typically set in response to actions you take on the site, such as submitting a form. You can set your browser to block or alert you about these cookies, but some parts of the site will then not work.
| Cookie | Purpose | Duration |
|---|---|---|
| __cf_bm | Cloudflare bot management: identifies automated bots vs. human traffic | 30 minutes |
| XSRF-TOKEN | Security token to prevent cross-site request forgery attacks | Session |
| session | Maintains your session state across page loads | Session |
Analytics Cookies
Basic MeasurementThese cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us know which pages are the most and least popular and see how visitors move around the site. This basic page-visit measurement may still operate even if custom ad event tracking is disabled for this browser.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number | 2 years |
| _ga_* | Google Analytics | Persists session state in Google Analytics 4 | 2 years |
| _gid | Google Analytics | Distinguishes users by storing and updating a unique value for each page visited | 24 hours |
| _gat | Google Analytics | Throttles request rate (limits data collection on high-traffic sites) | 1 minute |
Marketing & Advertising Cookies
Advertising MeasurementThese cookies are set through our site by our advertising partners. They may be used to measure ads, understand conversions, and show more relevant ads. Our site-specific opt-out controls the custom ad and conversion events we send from this browser. Browser settings, content blockers, and platform privacy settings may also limit these technologies.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Google Ads conversion tracking: stores and tracks conversions | 90 days |
| _gcl_aw | Google Ads | Conversion tracking: captures click information from paid campaigns | 90 days |
| IDE | Google DoubleClick | Used for targeting and retargeting; registers and reports user actions after viewing/clicking an ad | 1 year |
| NID | Registers a unique ID to show Google ads in Google services for signed-out users | 6 months | |
| _fbp | Meta | Meta Pixel tracking: identifies browsers for advertising measurement | 90 days |
| _fbc | Meta | Meta click tracking: stores Facebook click identifiers when present | 90 days |
Functional / Preference Cookies
OptionalThese cookies enable enhanced functionality and personalization, such as remembering your theme or language preference. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
| Cookie | Purpose | Duration |
|---|---|---|
| theme | Stores your light/dark mode preference | 1 year |
| ad_tracking_opt_out | Records whether this browser has disabled custom ad and conversion event tracking | Until cleared |
3. Third-Party Cookies
Some cookies on our Website are set by third-party services that appear on our pages. We have no direct control over these cookies. The following third-party services may set cookies on our Website:
Google Analytics
Website traffic analysis and audience reporting through Google Analytics 4
Privacy Policy: https://policies.google.com/privacy
Google Ads / Google Tag Manager
Conversion tracking and remarketing for our own advertising campaigns
Privacy Policy: https://policies.google.com/privacy
Meta Pixel / Meta Conversions API
Browser and server-side conversion measurement for our own advertising campaigns
Privacy Policy: https://www.facebook.com/privacy/policy/
Cloudflare
Security, performance, and DDoS protection
Privacy Policy: https://www.cloudflare.com/privacypolicy/
4. Ad Tracking Opt-Out
Custom ad and conversion event tracking is active unless you opt out for this browser. You can disable those custom events from our Ad Tracking Opt-Out page.
That page also shows the current tracking status for this browser. The opt-out covers events such as product views, checkout clicks, and purchase or subscription success events. Basic page-visit measurement, security, checkout routing, and essential site features may still operate. The opt-out is browser-specific, so using another browser, device, private browsing session, or clearing site data may require you to opt out again. You can also use your browser settings as described in Section 5.
5. How to Control and Delete Cookies
5.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- See what cookies are stored and delete them individually
- Block third-party cookies
- Block cookies from particular sites
- Block all cookies from being set
- Delete all cookies when you close your browser
Browser-specific instructions:
Please note that blocking all cookies may affect the functionality of many websites, including ours.
5.2 Ad and Analytics Opt-Out
You can disable custom ad and conversion event tracking for this browser from our Ad Tracking Opt-Out page. You can also opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on, and manage Google advertising cookies through Google's Ads Settings.
5.3 Browser Privacy Controls
Browser privacy settings, content blockers, and third-party cookie controls may limit some tracking technologies. Our site-specific control for custom ad and conversion event tracking is the Ad Tracking Opt-Out page linked above.
6. Impact of Disabling Cookies
If you disable cookies (particularly essential cookies), some features of the Website may not function as intended. Specifically:
- Forms may not submit correctly
- Security protections (CSRF) may not work
- Your preferences (theme, language) will not be saved between visits
- We will be unable to measure and improve the Website based on your usage
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we update this policy, we will revise the "Last Updated" date at the top of this page. We encourage you to review this page periodically. Significant changes will be communicated via a notice on our Website.
8. Contact Us
If you have questions about our use of cookies or this Cookie Policy: