Your campaigns have an infestation — bad keywords, generic copy, and zero urgency are feeding on your budget while the people who need you most click right past and call whoever acknowledged their specific pest problem.
The Moment You're Missing
A bed bug discovery at 8pm means someone is sleeping somewhere else until it's handled. That's a guaranteed same-night or next-day booking — if your ad communicates speed, certainty, and discretion. Does yours do that right now?
Want the quickest path? Start with Google Ads Audit & Rewrite pricing , then add weekly results timeline or Google Business Profile free-leads overview .
Why Your Ads Aren't Working
People don't casually search for pest control. They're freaking out. The ad that acknowledges their specific problem ("bed bugs?", "roaches?") and promises fast relief converts at 3× the rate of generic "pest services" copy.
Bed bug treatment, termite inspection, rodent control, and mosquito spraying are four completely different services with different urgency levels, different prices, and different buyers. One generic campaign serves none of them well.
Nobody wants the pest control van with giant roach decals in front of their house for an hour. If your ad copy mentions "discreet service" or "unmarked vehicles," you're speaking to a real pain point 60% of residential customers have but nobody talks about.
Ants in spring, mosquitoes in summer, rodents in fall. Your campaigns should anticipate these spikes with pre-loaded copy and elevated bids — not scramble to react after the calls stop coming.
Real Example
One of these fills your pipeline. One of these fills the trash. Guess which one most 'Google Ads experts' run for their own clients.
Pest control services for all pests. Professional exterminators for homes and businesses. Call for pest control today.
❌ What's wrong:
Sound familiar?
Most pest control businesses are running ads exactly like this — and wondering why the phone isn't ringing.
Let Us Fix Your Ads →Found bed bugs? We treat same day — heat treatment or chemical options. 100% elimination guaranteed or we come back free. Discreet service vehicles. Family & pet safe. Call now.
✓ Why this converts:
The difference between these two ads is the difference between leads landing in your inbox every day and burning thousands on ads that never convert.
The Pest Control Landscape
CPC numbers are estimated U.S. non-brand Google Search ranges and can vary by city, season, and keyword intent.
Our Process
We go deep into your pest control campaigns and find every dollar being wasted — bad keywords, wrong match types, weak Quality Scores, and search terms that don't belong anywhere near your ads.
Generic ads don't convert pest control customers. We write urgency-first, industry-specific copy with real offers, response times, and trust signals that make pest control callers stop and dial.
We hand over your audit report and new ad copy in plain English. You implement, your phone rings. We're available for 7 days of questions after delivery.
The Offer
One payment. No retainer. No surprises. Industry-specific. Compare against all offers on compare all offers or review objections in the results FAQ .
Spots limited. We only take 5 new clients per week.
Every day your current pest control ads run unoptimized, you're losing calls to competitors. A $300 fix can save you thousands.
We Work With All Emergency Service Businesses