Legal

Privacy Policy

Last Updated: January 15, 2025 Effective Date: January 15, 2025

Plain-English Summary: We collect information you give us (like your name and email when you fill out a form), information about how you use our website (like pages visited), and information related to the services we provide. We use that information to deliver our services, communicate with you, and improve our business. We don't sell your personal information. Ever. If you have questions, email us at [email protected].

1. Who We Are

2To6X ("Company," "we," "our," or "us") operates the website located at https://2to6x.com (the "Website") and provides Google Ads optimization, audit, and management services (collectively, the "Services").

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website or use our Services. Please read it carefully. If you disagree with the terms of this Privacy Policy, please discontinue use of the Website and Services.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide when you:

  • Fill out a contact form or intake form on our Website
  • Request an audit, proposal, or quote
  • Sign up for our newsletter or email communications
  • Purchase or engage with our Services
  • Communicate with us via email, phone, or other channels
  • Grant us access to your Google Ads account for the purpose of our Services

The types of personal information you may provide include: full name, business name, email address, phone number, mailing address, monthly advertising budget, billing information, Google Ads account credentials (read-only access), and any other information you choose to share.

2.2 Information Collected Automatically

When you visit our Website, we may automatically collect certain information about your device and browsing activity, including:

  • IP address and approximate geographic location (city/region level)
  • Browser type and version
  • Operating system
  • Pages visited and time spent on each page
  • Referring URL (the page you visited before arriving at our site)
  • Date and time of your visit
  • Links clicked and actions taken on the Website
  • Device identifiers and screen resolution

2.3 Information from Third-Party Platforms

In the course of delivering our Services, we may access data from third-party advertising platforms — primarily Google Ads — that you authorize us to access. This data is used solely to perform the Services you have engaged us for and is not used for any other purpose, shared with third parties, or retained beyond the scope of the engagement.

3. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about how you interact with our Website. These technologies help us understand user behavior, remember your preferences, and improve our services.

The types of cookies we use include:

Essential Cookies

Required for the Website to function. These cannot be disabled. They include session management and security cookies.

Analytics Cookies

Help us understand how visitors interact with our Website by collecting and reporting information anonymously (e.g., Google Analytics).

Marketing Cookies

Used to track visitors across websites to allow us to display relevant advertisements (e.g., Google Ads remarketing tags).

Preference Cookies

Allow the Website to remember choices you make (such as language or theme preferences) to provide a more personalized experience.

You can control cookies through your browser settings. Note that disabling certain cookies may affect Website functionality. For more detailed information, see our Cookie Policy.

4. How We Use Your Information

We use the information we collect for the following purposes:

Delivering Services

To fulfill the Google Ads audit, optimization, and management services you have engaged us for.

Communication

To respond to your inquiries, send service-related emails, provide updates on your project, and follow up on proposals.

Billing and Payments

To process payments and maintain financial records in accordance with legal obligations.

Website Improvement

To analyze how our Website is used, identify issues, and improve functionality and content.

Marketing

To send you information about our services, offers, and updates, where you have consented or where we have a legitimate interest in doing so. You can opt out at any time.

Legal Compliance

To comply with applicable laws and regulations, respond to legal requests, and enforce our agreements.

Security

To detect, prevent, and respond to fraud, abuse, and security threats.

Business Operations

To administer our business, improve internal processes, and conduct analytics for internal reporting.

5. Legal Basis for Processing (GDPR / PIPEDA)

Where applicable, we process your personal information on the following legal bases:

  • Contract Performance

    Processing is necessary to fulfill our contractual obligations to you (e.g., delivering the service you paid for).

  • Legitimate Interests

    Processing is necessary for our legitimate business interests (e.g., improving our website, preventing fraud), where these interests are not overridden by your rights.

  • Consent

    You have given clear, specific consent for us to process your data for a particular purpose (e.g., marketing emails).

  • Legal Obligation

    Processing is necessary to comply with a legal obligation (e.g., tax record-keeping).

6. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

Service Providers

We engage trusted third-party vendors to perform functions on our behalf, such as payment processing, email delivery, analytics, and hosting. These vendors have access to personal information only as necessary to perform their functions and are contractually bound to protect it.

Google LLC

Our services involve accessing Google's advertising platform. Information necessary to provide the Services may be processed through Google's systems. Google's privacy practices are governed by their Privacy Policy.

Legal Requirements

We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a legal obligation.

Business Transfers

In the event of a merger, acquisition, sale of assets, or other corporate transaction, your personal information may be transferred as part of that transaction. We will notify you before your personal information becomes subject to a different privacy policy.

With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

  • Client records and service-related data: Up to 7 years from the end of the engagement (for tax and legal compliance)
  • Contact form submissions (non-clients): Up to 12 months, or until you request deletion
  • Marketing email lists: Until you unsubscribe or request removal
  • Website analytics data: Up to 26 months
  • Google Ads account access: Revoked at the conclusion of the engagement

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. These may include:

Right to Access

Request a copy of the personal information we hold about you.

Right to Rectification

Request that we correct inaccurate or incomplete information.

Right to Erasure

Request that we delete your personal information ("right to be forgotten"), subject to legal obligations.

Right to Restriction

Request that we limit how we use your personal information.

Right to Portability

Request a machine-readable copy of your data to transfer to another service.

Right to Object

Object to our processing of your data based on legitimate interests or for direct marketing.

Right to Withdraw Consent

Withdraw consent at any time where we rely on consent as the legal basis for processing.

Right to Complain

Lodge a complaint with your relevant data protection authority.

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days. We may need to verify your identity before processing your request.

9. Data Security

We implement appropriate technical and organizational security measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include:

  • Encrypted data transmission using TLS/SSL protocols
  • Access controls limiting who can view personal information
  • Using Google's official Manager Account (MCC) system for read-only ad account access
  • Regular review of our security practices
  • Contractual data protection requirements with our service providers

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

10. Third-Party Links and Services

Our Website may contain links to third-party websites, including Google's platforms and payment processors. These third parties have their own privacy policies, and we are not responsible for their practices. We encourage you to review the privacy policy of every website you visit. Our use of any linked services does not imply endorsement.

11. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected] and we will delete such information from our records.

12. International Data Transfers

Our operations are primarily based in North America. If you are located outside of Canada or the United States, please be aware that your information may be transferred to, stored, and processed in these countries, where data protection laws may differ from those in your jurisdiction. By using our Services, you consent to this transfer. Where required by law, we take steps to ensure appropriate safeguards are in place.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page with an updated "Last Updated" date. For material changes, we will provide more prominent notice (such as an email notification if we have your contact information). Your continued use of the Website or Services after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

2To6X

Email: [email protected]

We aim to respond to all privacy-related inquiries within 5 business days.

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