Storm season floods Google with leads — and most roofer ads let them run straight off the edge. Bad geo-targeting, no insurance language, and generic copy means $10,000 jobs are leaking to whoever bothered to write a real ad.
The Moment You're Missing
After a major storm, roofing searches spike 400%. The homeowner has water coming in, insurance on speed dial, and needs tarping today. The first roofer ad that says 'Emergency Tarping — Same Day | Insurance Help' wins that job before the sun comes up.
Want the quickest path? Start with Google Ads Audit & Rewrite pricing , then add weekly results timeline or Google Business Profile free-leads overview .
Why Your Ads Aren't Working
Most roofing campaigns run the same copy year-round. A dedicated storm response campaign — activated within 24 hours of a local weather event — can generate 10× the normal lead volume. You have to be set up before the storm hits.
"We work directly with insurance" in your headline is the single highest-value line you can write for roofing. Insurance-claim customers don't haggle on price — they just need a trusted contractor. If your ad doesn't say it, the next one does.
Every roofer offers a free estimate. Stop leading with it. Lead with speed, insurance expertise, or warranty length. "50-Year Warranty" or "Insurance Claim Specialists" converts better than the free estimate everyone already expects.
Roofing leads from 45 miles away are nearly worthless — travel time kills margin. But your campaign is probably targeting a 50-mile radius because that was the default. Tighten to your actual service area and watch your cost-per-lead drop.
Real Example
One of these fills your pipeline. One of these fills the trash. Guess which one most 'Google Ads experts' run for their own clients.
We provide quality roofing services including roof repair and replacement. Licensed roofers. Free estimate. Call today.
❌ What's wrong:
Sound familiar?
Most roofing businesses are running ads exactly like this — and wondering why the phone isn't ringing.
Let Us Fix Your Ads →Roof damage after the storm? We deploy same-day emergency tarping and work directly with your insurance company. 50-year warranty on all replacements. Local, licensed, 200+ 5-star reviews. Call now.
✓ Why this converts:
The difference between these two ads is the difference between leads landing in your inbox every day and burning thousands on ads that never convert.
The Roofers Landscape
CPC numbers are estimated U.S. non-brand Google Search ranges and can vary by city, season, and keyword intent.
Our Process
We go deep into your roofing campaigns and find every dollar being wasted — bad keywords, wrong match types, weak Quality Scores, and search terms that don't belong anywhere near your ads.
Generic ads don't convert roofing customers. We write urgency-first, industry-specific copy with real offers, response times, and trust signals that make roofers callers stop and dial.
We hand over your audit report and new ad copy in plain English. You implement, your phone rings. We're available for 7 days of questions after delivery.
The Offer
One payment. No retainer. No surprises. Industry-specific. Compare against all offers on compare all offers or review objections in the results FAQ .
Spots limited. We only take 5 new clients per week.
Every day your current roofing ads run unoptimized, you're losing calls to competitors. A $300 fix can save you thousands.
We Work With All Emergency Service Businesses