Plain-English Summary: We're a Google Ads consulting company. We are not Google. Results shown on our Website are real past outcomes — they are not guarantees. The information on this site is for general informational purposes and should not be taken as a promise of specific advertising performance for your business.
Important Notice
2To6X is an independent advertising consultancy. We are not affiliated with, endorsed by, sponsored by, or in any way officially connected to Google LLC, Alphabet Inc., or any of their subsidiaries or affiliates. The name "Google," "Google Ads," "Google Analytics," "Google Business Profile," and related marks are trademarks of Google LLC.
We use Google's publicly available advertising platform, tools, and APIs to provide our services to clients. Any references to Google products on our Website are for descriptive purposes only and do not imply any formal partnership or relationship.
Advertising performance is inherently variable and is influenced by a large number of factors, many of which are entirely outside our control. These include but are not limited to:
Nothing on our Website, in our marketing materials, in our sales conversations, or in any deliverable we produce constitutes a guarantee or warranty of specific advertising results, including but not limited to: clicks, impressions, leads, calls, conversions, revenue, return on ad spend (ROAS), cost per lead (CPL), or any other metric.
Any testimonials, case studies, statistics, before/after comparisons, or performance figures displayed on our Website reflect real outcomes achieved by real clients. They are provided for illustrative purposes only.
These results are not typical. Individual results will vary significantly based on the factors described in Section 2. The fact that a client achieved a 3x ROAS improvement does not mean you will achieve the same. The fact that one business halved their cost per lead does not mean your cost per lead will decrease at all.
Where we display numbers such as "average ROAS improvement" or "client retention rate," these represent our internal data across our client base and are provided in good faith. They should not be interpreted as predictions of your individual outcomes.
The content on our Website — including blog posts, guides, tips, educational content, and descriptions of Google Ads concepts — is provided for general informational purposes only. While we endeavor to keep this information accurate and up to date, Google's advertising platform changes frequently and some information may become outdated.
Nothing on this Website constitutes professional advertising, legal, financial, or business advice specific to your situation. You should evaluate all information in light of your specific circumstances. Decisions about your advertising budget, strategy, or approach should be made using your own judgment, your own research, and consultation with relevant professionals as appropriate.
Our Website may contain links to third-party websites, including Google's platforms, news articles, or other resources. These links are provided for your convenience and reference only. We have no control over the content, accuracy, or availability of these external sites, and we do not endorse or accept responsibility for the content found there. A link to a third-party website does not imply our endorsement or approval.
Google Ads is a third-party platform that changes frequently. Google may at any time modify, discontinue, or change features of its advertising platform, alter its auction algorithms, update Quality Score factors, change minimum bid requirements, suspend advertising accounts, or alter any other aspect of its service. These changes may affect the performance of campaigns we have built, audited, or managed for you. 2To6X is not responsible for the impact of any Google platform changes on advertising performance.
Nothing on this Website or in any of our deliverables constitutes legal, financial, investment, or tax advice. We are advertising consultants, not lawyers, accountants, or financial advisors. Any reference to pricing, budgets, ROI, or financial projections is for illustrative purposes only. You should consult qualified legal and financial professionals regarding your own circumstances.
While we make every effort to ensure the accuracy of information presented on this Website, we make no representations or warranties of any kind — express or implied — about the completeness, accuracy, reliability, suitability, or availability of any information, products, services, or related graphics. Any reliance you place on such information is strictly at your own risk.
To the fullest extent permitted by law, 2To6X, its owners, employees, and contractors shall not be liable for any loss, damage, or expense — whether direct, indirect, incidental, special, consequential, or otherwise — arising out of your use of this Website or reliance on any information contained herein. This includes, without limitation, loss of data, loss of profits, or business interruption. This limitation applies even if we have been advised of the possibility of such damages. For full liability terms, see our Terms of Service.
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