Legal

Acceptable Use Policy

Last Updated: January 15, 2025

Plain-English Summary: Use our website and services for legal, legitimate business advertising purposes. Don't try to advertise illegal products, deceive consumers, abuse our platform, or scrape our site. Don't ask us to run campaigns that violate Google's policies or the law. If you do, we'll end the engagement immediately. Full details below.

1. Purpose and Scope

This Acceptable Use Policy ("AUP") governs your use of the 2To6X website located at https://2to6x.com (the "Website") and all services provided by 2To6X ("Company," "we," "our," or "us").

This AUP is incorporated into and forms part of our Terms of Service. By using the Website or Services, you agree to comply with this AUP. We reserve the right to update this policy at any time. Continued use of the Website or Services following any changes constitutes acceptance of the revised AUP.

2. Permitted Uses

You may use our Website and Services for lawful purposes related to improving your business's digital advertising. Permitted uses include:

  • Accessing information about our Services for evaluation purposes
  • Submitting contact forms or intake forms with accurate information about yourself and your business
  • Purchasing Services for legitimate advertising of legal products and services
  • Granting us access to your Google Ads account for the sole purpose of delivering the Services you have engaged
  • Communicating with us via the channels provided on our Website
  • Downloading or printing information from our Website for your own personal, non-commercial use

3. Prohibited Uses

The following uses of our Website and Services are strictly prohibited. You may not use our Website or Services to:

3.1 Illegal Activities

  • Advertise, promote, or facilitate the sale of any illegal product or service in the applicable jurisdiction
  • Engage in fraud, deception, or misrepresentation of any kind
  • Violate any applicable local, provincial, state, national, or international law or regulation
  • Infringe upon the intellectual property rights, privacy rights, or other rights of any third party
  • Engage in money laundering or any transaction that violates financial crime laws

3.2 Prohibited Advertising Content

You may not engage us to create, set up, or manage advertising campaigns for the following types of businesses or content (this list is illustrative, not exhaustive):

  • Counterfeit goods or trademark infringement
  • Illegal drugs, controlled substances, or drug paraphernalia
  • Weapons, firearms, or ammunition where prohibited by law
  • Tobacco, cigarettes, or vaping products (unless in compliance with all applicable regulations)
  • Adult content or sexually explicit material
  • Gambling operations not licensed in the applicable jurisdiction
  • Pyramid schemes, multi-level marketing using deceptive claims, or Ponzi schemes
  • Fake credentials, academic dishonesty services, or essay mills
  • Malware, spyware, or harmful software
  • Impersonation of any person, entity, or brand
  • Content that promotes violence, hatred, or discrimination
  • "Get rich quick" schemes or misleading financial products
  • Any content that violates Google Ads policies

3.3 Website Abuse

You may not:

  • Attempt to gain unauthorized access to any part of the Website or our systems
  • Use automated tools, bots, scrapers, or crawlers to extract content from our Website without our written permission
  • Submit false, misleading, or fraudulent information via any form on our Website
  • Attempt to probe, scan, or test the security or vulnerability of our Website or systems
  • Interfere with or disrupt the integrity or performance of our Website
  • Transmit any malicious code, viruses, trojans, or other harmful software via our Website
  • Engage in denial-of-service attacks or distributed denial-of-service attacks
  • Impersonate another user, person, or entity when communicating with us

3.4 Misuse of Services

  • Use our Services to reverse-engineer our proprietary methodologies for the purpose of creating a competing service
  • Share, sublicense, or resell our deliverables or methodologies to third parties without our written permission
  • Provide false information about your business, industry, or advertising account in order to obtain Services
  • Attempt to access or interfere with other clients' advertising accounts
  • Use information gained through our Services to harm other businesses or engage in unfair competitive practices that violate applicable law

4. Google Ads Policy Compliance

Our Services involve the use of Google's advertising platform. You acknowledge and agree that:

  • You are responsible for ensuring your business, products, services, and advertising content comply with all applicable Google Ads policies at all times
  • We may decline to create, run, or manage any campaign that we believe violates Google's policies, even if that campaign would otherwise be legal
  • You will not ask or instruct us to circumvent, work around, or violate Google's advertising policies
  • A suspension or disapproval by Google does not automatically entitle you to a refund if the suspension results from your own non-compliance
  • We will immediately notify you if we identify a policy compliance risk and will not proceed with that element of the campaign until resolved

5. Consequences of Violation

If we determine, in our sole discretion, that you have violated this AUP, we may:

  • Immediately suspend or terminate your access to our Services without notice
  • Revoke our access to your advertising accounts
  • Withhold or forfeit any refund otherwise owed
  • Report the violation to Google, law enforcement, or other appropriate authorities
  • Take legal action to recover damages or injunctive relief
  • Notify affected third parties where required by law

We also reserve the right to decline new service requests from any individual or business that has previously violated this AUP.

6. Reporting Violations

If you become aware of any use of our Website or Services that violates this AUP, please report it to us at [email protected]. We take all reports seriously and will investigate and respond as appropriate.

7. Contact Us

Questions about this Acceptable Use Policy:

2To6X

Email: [email protected]

All Policies

+1 (613) 302-1500 Get An Audit →