Legal

Cookie Policy

Last Updated: January 15, 2025 Effective Date: January 15, 2025

Plain-English Summary: Our website uses cookies — small text files stored on your device — to make the site work, understand how people use it, and (where you consent) show relevant ads. You can control or delete cookies through your browser settings. The core cookies needed for the site to function cannot be switched off. Questions? Email [email protected].

1. What Are Cookies?

Cookies are small text files that are placed on your computer, phone, or other device when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website owners.

Cookies are not viruses or malware. They cannot execute programs or install software on your device. A cookie can only be read by the website that created it.

In addition to cookies, we may also use similar tracking technologies such as:

  • Web Beacons / Pixels: Invisible 1x1 images embedded in web pages or emails that signal when content is loaded or an email is opened.
  • Local Storage: Similar to cookies but stored directly in your browser and not sent with every HTTP request.
  • Session Storage: Temporary storage that is cleared when you close your browser tab.
  • Fingerprinting: We do not use device fingerprinting.

2. Types of Cookies We Use

Essential Cookies

Always Active

These cookies are strictly necessary for the website to function. They cannot be switched off. They are typically set in response to actions you take on the site, such as submitting a form. You can set your browser to block or alert you about these cookies, but some parts of the site will then not work.

Cookie Purpose Duration
__cf_bm Cloudflare bot management — identifies automated bots vs. human traffic 30 minutes
XSRF-TOKEN Security token to prevent cross-site request forgery attacks Session
session Maintains your session state across page loads Session

Analytics Cookies

Requires Consent

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and anonymous.

Cookie Provider Purpose Duration
_ga Google Analytics Distinguishes unique users by assigning a randomly generated number 2 years
_ga_* Google Analytics Persists session state in Google Analytics 4 2 years
_gid Google Analytics Distinguishes users — stores and updates a unique value for each page visited 24 hours
_gat Google Analytics Throttles request rate (limits data collection on high-traffic sites) 1 minute

Marketing & Advertising Cookies

Requires Consent

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising.

Cookie Provider Purpose Duration
_gcl_au Google Ads Google AdSense conversion tracking — stores and tracks conversions 90 days
_gcl_aw Google Ads Conversion tracking — captures click information from paid campaigns 90 days
IDE Google DoubleClick Used for targeting and retargeting — registers and reports user actions after viewing/clicking an ad 1 year
NID Google Registers a unique ID to show Google ads in Google services for signed-out users 6 months

Functional / Preference Cookies

Optional

These cookies enable enhanced functionality and personalization, such as remembering your theme or language preference. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Cookie Purpose Duration
theme Stores your light/dark mode preference 1 year
cookie_consent Records your cookie consent choices so we don't ask again 1 year

3. Third-Party Cookies

Some cookies on our Website are set by third-party services that appear on our pages. We have no direct control over these cookies. The following third-party services may set cookies on our Website:

Google Analytics

Website traffic analysis and audience reporting

Privacy Policy: https://policies.google.com/privacy

Google Ads / Google Tag Manager

Conversion tracking and remarketing for our own advertising campaigns

Privacy Policy: https://policies.google.com/privacy

Cloudflare

Security, performance, and DDoS protection

Privacy Policy: https://www.cloudflare.com/privacypolicy/

4. Cookie Consent

When you first visit our Website, we may display a cookie consent banner. By clicking "Accept All," you consent to the use of all categories of cookies described in this policy. By clicking "Essential Only" or "Reject," you consent to essential cookies only and decline non-essential cookies.

You can update your consent preferences at any time by clearing your browser cookies and revisiting the Website, which will trigger the consent banner again. Alternatively, you can use your browser settings as described in Section 5.

5. How to Control and Delete Cookies

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • See what cookies are stored and delete them individually
  • Block third-party cookies
  • Block cookies from particular sites
  • Block all cookies from being set
  • Delete all cookies when you close your browser

Browser-specific instructions:

Google Chrome chrome://settings/cookies
Mozilla Firefox about:preferences#privacy
Safari Safari > Preferences > Privacy
Microsoft Edge edge://settings/privacy

Please note that blocking all cookies may affect the functionality of many websites, including ours.

5.2 Opt-Out of Analytics

You can opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on. You can opt out of Google advertising cookies via Google's Ads Settings.

5.3 Do Not Track

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Our Website does not currently respond to DNT signals. We encourage you to use the browser controls and opt-out tools described above to manage your preferences.

6. Impact of Disabling Cookies

If you disable cookies (particularly essential cookies), some features of the Website may not function as intended. Specifically:

  • Forms may not submit correctly
  • Security protections (CSRF) may not work
  • Your preferences (theme, language) will not be saved between visits
  • We will be unable to measure and improve the Website based on your usage

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we update this policy, we will revise the "Last Updated" date at the top of this page. We encourage you to review this page periodically. Significant changes will be communicated via a notice on our Website.

8. Contact Us

If you have questions about our use of cookies or this Cookie Policy:

2To6X

Email: [email protected]

Website: https://2to6x.com

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