Plain-English Summary: By using our website or purchasing our services, you agree to these terms. We provide Google Ads optimization services on a flat-rate, project basis. You own your own ad accounts and data. We're not responsible for ad platform changes or results beyond our control. If something goes wrong, read Section 11 on liability limits. Questions? Email [email protected].
These Terms of Service ("Terms") constitute a legally binding agreement between you ("Client," "you," or "your") and 2To6X ("Company," "we," "our," or "us") governing your use of the website located at https://2to6x.com (the "Website") and all related services (collectively, the "Services").
By accessing or using the Website, submitting a contact form, purchasing a Service, or otherwise engaging with us, you confirm that:
If you do not agree with any part of these Terms, you must not use our Website or Services.
2To6X provides Google Ads consulting, auditing, copywriting, campaign setup, and optimization services to small and medium-sized businesses. Our current Service offerings include, but are not limited to:
Google Ads Audit + Rewrite
A comprehensive review of your Google Ads account, identifying wasted spend and structural issues, combined with rewritten ad copy for active campaigns. Delivered as a written report and new ad copy.
Ad Copy Rewrite
Rewriting of existing ad headlines, descriptions, and extensions to improve click-through rate and conversion performance.
Full Campaign Setup
Build and configuration of new Google Ads campaigns from scratch, including keyword research, campaign structure, ad groups, ad copy, negative keyword lists, and conversion tracking guidance.
Ongoing Management
Monthly account management including optimization, bid adjustments, search term harvesting, A/B testing, and performance reporting.
Google Business Profile Optimization
One-time setup and optimization of your Google Business Profile listing.
Specific deliverables, timelines, and scope are confirmed at the time of purchase or via a written engagement agreement. We reserve the right to modify, add, or discontinue Services at any time with reasonable notice.
To perform certain Services, we require access to your Google Ads account. The following terms govern that access:
Service fees are as listed on our Website or as agreed upon in writing prior to the engagement. All prices are in United States Dollars (USD) unless otherwise stated. We reserve the right to update our pricing at any time; changes will not affect active engagements already paid for.
For one-time services (audit, rewrite, campaign setup), payment is due in full prior to commencement of work. For ongoing management services, payment is due at the beginning of each billing cycle. We will not begin work until payment is received and confirmed.
We accept payment via the methods listed on our Website or payment page. Payment processing is handled by third-party payment processors. By submitting payment information, you agree to that processor's terms and authorize the charge.
For ongoing management clients, payments not received within 5 days of the due date may result in suspension of Services. We reserve the right to charge interest on overdue balances at a rate of 1.5% per month (18% per annum) or the maximum rate permitted by law, whichever is lower.
We commit to delivering Services within the timeframes stated at the time of purchase. Standard delivery timelines are:
Timelines are contingent on timely receipt of all required account access, materials, and information from you. Delays caused by your failure to provide required access or information will extend delivery timelines accordingly and do not constitute a breach on our part.
Deliverables are provided electronically (written reports, ad copy documents) unless otherwise agreed. You are responsible for implementing recommended changes in your own account unless implementation has been included as part of your service package.
All one-time Services include 7 calendar days of post-delivery support via email. During this period, you may request:
Requests for additional work, scope changes, or support beyond the 7-day window will be quoted as a new engagement or added to your ongoing management plan.
As a Client, you agree to:
Important Notice
Advertising results are inherently variable and are affected by many factors outside our control — including market conditions, competition, seasonality, Google algorithm changes, and the quality of your website or landing pages. We do not guarantee specific outcomes such as leads, sales, ROAS, CPC, impression share, or conversion rates.
Case studies, testimonials, and statistics on our Website reflect real past results and are provided for illustrative purposes only. They are not guarantees or representations that the same or similar results will be achieved in your account.
We guarantee the quality and scope of the deliverables we provide — a thorough audit, well-crafted copy, properly structured campaigns. We do not guarantee the downstream performance of those deliverables once implemented in a live advertising environment.
Upon receipt of full payment, you own the ad copy, campaign structures, keyword lists, and written reports we create specifically for your engagement. You may use, modify, and implement these deliverables in your Google Ads account without restriction.
We retain ownership of our methodologies, frameworks, audit templates, process documentation, and any tools, systems, or intellectual property we have developed independently. Delivering a service to you does not transfer ownership of these underlying assets.
All content on our Website — including text, graphics, logos, design, code, and methodology descriptions — is the intellectual property of 2To6X and is protected by applicable copyright, trademark, and other intellectual property laws. You may not reproduce, distribute, or use our Website content without prior written permission.
Each party agrees to maintain the confidentiality of the other party's non-public information that is designated as confidential or that a reasonable person would consider confidential given the circumstances.
We will not disclose information about your Google Ads account, business performance, or engagement details to any third party without your consent, except as required to deliver the Services (e.g., using our own tools) or as required by law. You agree to treat any proprietary methodologies or frameworks we share with you as confidential.
Read This Section Carefully
This section limits what we are legally responsible for if something goes wrong.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL 2TO6X, ITS OWNERS, EMPLOYEES, CONTRACTORS, OR AGENTS BE LIABLE FOR:
Some jurisdictions do not allow the exclusion or limitation of certain damages. In such jurisdictions, our liability will be limited to the greatest extent permitted by law.
You agree to defend, indemnify, and hold harmless 2To6X, its owners, employees, and contractors from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in connection with: (a) your use of the Services; (b) your violation of these Terms; (c) your violation of any third-party rights, including Google's advertising policies; (d) your advertising content, including any claims that it is misleading, inaccurate, or unlawful; or (e) any dispute between you and a third party.
For one-time services, you may cancel before work begins for a full refund (see our Refund Policy for details). Once work has commenced, cancellation is subject to the refund terms.
For ongoing management services, you may cancel at any time by providing 14 days' written notice. You will not be charged for the following billing cycle. No refunds are issued for partial months of management.
We reserve the right to terminate or suspend Services immediately and without notice if:
Upon termination, your right to use our Services ceases immediately. We will revoke our access to your Google Ads account. Sections of these Terms that by their nature should survive termination — including intellectual property, limitation of liability, indemnification, and dispute resolution — will survive.
The Services are provided "as is" and "as available" without warranties of any kind, either express or implied.
We disclaim all warranties, including but not limited to: implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranties arising from course of dealing or usage of trade.
We do not warrant that our Services will meet your specific expectations, that any particular results will be achieved, or that the Services will be error-free or uninterrupted. We are not affiliated with, endorsed by, or officially connected to Google LLC in any way.
These Terms are governed by the laws of the Province of Ontario, Canada, and the federal laws of Canada applicable therein, without regard to conflict of law principles.
Before initiating any formal legal action, both parties agree to attempt to resolve any dispute informally by contacting the other party directly and providing a written description of the dispute. We agree to engage in good-faith discussions for at least 30 days before either party may initiate arbitration or litigation.
Any disputes not resolved through informal negotiation shall be submitted to binding arbitration under the rules of the ADR Institute of Canada. The arbitration shall be conducted in English. The decision of the arbitrator shall be final and binding. Nothing in this section prevents either party from seeking injunctive relief in a court of competent jurisdiction for urgent matters.
Entire Agreement
These Terms, together with our Privacy Policy and any written engagement agreement, constitute the entire agreement between you and us with respect to the Services and supersede all prior communications.
Severability
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.
Waiver
Our failure to enforce any right or provision of these Terms does not constitute a waiver of those rights.
Assignment
You may not assign your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations at any time.
Relationship of Parties
The relationship between you and us is that of independent contractors. Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship.
Force Majeure
Neither party will be liable for delays or failures in performance resulting from causes beyond their reasonable control, including acts of God, natural disasters, Google platform outages, cyberattacks, or government restrictions.
Notices
Formal notices under these Terms must be sent via email to [email protected] (for notices to us) or to the email address on file for your account (for notices to you).
We reserve the right to modify these Terms at any time. We will post updated Terms on this page with a revised "Last Updated" date. For material changes, we will provide notice via email if we have your contact information. Your continued use of our Services after any changes constitutes your acceptance of the revised Terms. If you do not agree with the revised Terms, you must stop using our Services.
For questions about these Terms of Service:
2To6X
Email: [email protected]